💌 More Than Stickers: Why I’m Really Doing This
- Parker Tatro

- Aug 4
- 2 min read
The more time I spend working on Prince of California, the more I realize what it’s really about.
It started as a way to create the kind of stationery and stickers I wanted to see in the world—playful, nostalgic, a little bratty, a little heartfelt. But over time, something bigger has emerged. Every DM, every friend, every comment, every tagged photo or video—it all keeps pointing me back to the same thing: connection.
My absolute favorite part of this project has been the people I’ve met through it. Your support, your feedback, your creativity—it all means everything. I genuinely want you to love the things you get from me. I obsess over quality, and if you ever get a sticker sheet that isn’t cut right or has any kind of issue, I hope you feel like you can reach out. I’ve never had a complaint so far (knock on washi), but I always want to be the kind of brand that feels reachable.
Lately, I’ve been trying to create more ways to connect with you. Mckinna and I started a podcast called Paper Cut—it's fun, casual, and full of glue stick energy. I also launched an Instagram Channel on my Insta page and a YouTube channel with vlogs and cozy journal-with-me videos. I hope those spaces can feel like a hangout, a soft landing spot, or a place where we all feel seen.
But I’ll be honest—I've been in a weird place with social media. Journaling has become my safe space, and when I record it, it sometimes stops feeling that way. I rush through spreads, and then I don’t feel like I can come back to them later and build on them over time. It’s hard, because journal-with-me videos are how so many of you found me. They’re kinda where Prince of Cali started online. So now I’m trying to find the time and new ways to stay connected—without losing that quiet, slow, morning ritual that got me into journaling in the first place.
I love how busy fulfilling orders keep me! I can't help that I miss connecting on socials tho. If you’re here, if you’ve ever bought something or left a kind word or shared a little piece of your creativity with me—thank you. Love this community.
xo,
Parker










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